They are pretty easy to spot as they have a ‘promoted’ label beneath them:
An example of a promoted tweet
An example of a promoted tweet
Promoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.
Go here to get started running Twitter Ads.
Monthly active users on Facebook
Monthly active users on Facebook (Image source: HubSpot.com)
It continues to be the top dog of social media sites.
Used correctly, this power can be leveraged into a powerful marketing tool for your business or website.
Let’s dive in:
60. Drive Traffic with These Facebook Marketing Tips
Driving Facebook traffic back to your website is essential, and FB traffic provides a great opportunity to target your ideal audience.
If you haven’t already, create a Facebook page for your site, and then follow these Facebook marketing tips to help you generate more traffic:
Use images on all your posts.
Keep your updates short and to the point.
Ask your fans short questions.
Use a quote from blog articles when sharing content.
Use videos.
Curate content from other websites in your niche.
There’s also Facebook Ads too…
61. Use Facebook Ads
You are probably pretty familiar with Facebook ads:
Example of a Facebook ad
Example of a Facebook ad
When used correctly, Facebook Ads can be an effective (and low cost) way of sending traffic to blog posts.
But if you know what you are doing, they can be the opposite of that: expensive and ineffective.
You want to use targeted Facebook ads to sofa set single drive traffic from Facebook back to your site, so make sure you are going after the right (and interested) audiences.
If you are confused at all, look into using a Facebook ad tool.
62. Retarget Visitors With Facebook Ads
Don’t forget you can also use Facebook retargeting ads.
Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.
You need to have your Facebook Pixel installed and tracking your site traffic and website events.
Instagram is one of the fastest-growing social platforms and can be a great way to generate traffic.
Instagram growth according to Statista
Instagram growth (Image source: Stargage.com)
But to get the most from it, you need to consider a few factors:
Your name & username – these are the only factors that Instagram looks at in search queries.
Your bio description & profile photo – these should be appealing to your audience.
Your website URL link in the bio – this is the only place on Instagram where you can link to your site.
Profile visibility – you want to make sure your profile is set to Public, not Private.
63. Drive Traffic with These Instagram Marketing Tips
It sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.
Think about it: if your audience is B2B, is this content useful?
A popular Instagram meme page
A popular Instagram meme page
Probably not.
Alongside posting relevant content and increasing your following on a steady and consistent basis, here are some Instagram marketing tips:
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